Wagyu Market News
Australian fullblood producers are enjoying enormous market success around the world. With Australian fullblood breeder registrations now exceeding 13,000 (2002-2010), and many females awaiting registration, the national fullblood Wagyu herd has clearly achieved the critical mass needed for global leadership in this premium gourmet market.
No competing national herd anywhere outside Japan is now capable of delivering comparable DNA-certified product volume.
In this (occasionally updated) section we look at local Wagyu heroes (fullblood and X-bred) through their media coverage. Plus other media bits and pieces of possible interest. To stay within copyright law, we are only able to précis – but follow the links for full stories.
AACo Chief Describes Winning Wagyu Business
AACo CEO David Farley describes 2010 global Wagyu markets and business prospects for Australia’s largest cattle company and the biggest fullblood Wagyu producer outside Japan. For market comment around the AACo AGM click here and for AACo comment on markets post Japanese FMD click here.
Blackmore Wagyu: From Victoria To The World
Clear winner in the Wagyu PR steaks is Victoria’s Blackmore Wagyu, demonstrating the power of early mover advantage and in-house publicity prowess. News coverage gives insight into a success story with diverse global markets. Country News here ; Weekly Times here and The Australian here.
Best Wagyu: Longfed Grain or Organic Grassfed ?
Just when you were certain that all the best Wagyu beef came out of a long-feed, barley-rich diet; the Sydney Morning Herald comes up with something else… Details here
Major UK Supermarket Chain Preps ‘Top-down Vertical Supply’ Wagyu Concept
UK supermarket outfit ASDA is recruiting young Brit farmers to produce Wagyu X-bred calves for company collection, grow-out and marketing. (Why does this remind us of Security Foods ?). Story here.
Wall Street Wagyu Warriors Stare Down Starvation
First they lost their bonuses, now they’re short on the world’s finest steaks. The Wall Street Journal chronicles the misery of Wagyu-starved trading stars here.
Japanese Analysis of Post-FMD Wagyu Markets
While Western media coverage of the disastrous Japanese 2010 foot-and-mouth epidemic has foreseen long-lasting market consequences for Japanese producers, actual impact may be much less significant in most markets of any consequence. Japan’s Daily Yomiuri Online here and Japan Times here
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